![]() The Bananatag study also found an important element: the level of commitment (opening & clicking) varies according to the number of employees in the company. The larger the company, the less effective the newsletter becomes It’s a pity when we know that most newsletters offer articles to read on the blog, or customer cases to consult on the website. ![]() This analysis highlights two observations: the internal newsletters are rather open (79% opening rate on average) but the links are very seldomly clicked (15% click-through rate on average). Only an analysis of Bananatag (email tracking software) published at the end of 2017 states the performance statistics of internal newsletter campaigns. But on the performance side, there is very little information on the effectiveness of internal newsletters… Indeed, email is the cheapest digital medium and its design can be entirely done in-house. Main advantage: its cost and its simplicity (“one size fits all” logic). That’s why we wanted to take a look at it! The internal newsletter, still often usedĪ Lecko study showed in 2018 that 66% of the companies use email (mailing lists, newsletters) as the main channel of their internal communication. ![]() Even if it reaches the mailboxes, that doesn’t guarantee they’ll read it. But the biggest challenge in internal communication remains making sure that employees read newsletters. The ambition of these newsletters and other mailing lists is to address all employees, regardless of their position in the organization. It’s used to announce all sorts of things: the celebration of a new partnership, seminars, recent media coverage, quarterly results, the departure of a colleague, an outstanding team or employee, and more. The newsletter (or “mailing list”) is certainly one of the oldest and most used web tools in internal communicationin companies.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |